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Friday, May 18, 2012

New Google Search Algorithm Update Targets Web Spam

Google’s long anticipated over-optimization penalty is now live. Except Google called it an algorithmic update that’s targeting web spam – a.k.a., keyword stuffing and link schemes, in the process causing some big search ranking upheavals.

Webspam Algorithm Update
Online Seo Info
Google’s Distinguished Engineer Matt Cutts, head of the web spam team, yesterday announced that Google had pushed out the new algorithm. Cutts said this “improvement” better identifies websites using “aggressive web spam tactics” (that have been against Google’s quality guidelines for years) for the purposes of gaming their way to top spots in Google’s rankings.

Cutts specifically noted that websites likely to lose rankings are those that practice keyword stuffing and sites that have “unusual linking patterns,” such as links from spun content with anchor text that is completely unrelated to the actual on-page content.

The web spam algorithm update will affect about 3.1 percent of English Google queries, but noted it would have a bigger impact in heavily-spammed languages, such as Polish.

Additionally, Cutts emphasized the importance of “white hat” SEO in his post, as well as the importance of creating great websites filled with high-quality, compelling content that provide a good user experience. Google’s guidance on high-quality content consists of these 23 questions you should ask yourself when evaluating website content.

A Lot of SEOs are Freaking Out Because of Over-Optimization

The “over-optimization penalty” became the equivalent of an SEO ghost story over the last several weeks since Cutts made his comment at SXSW and SEOs began echoing the Gospel of Matt, who warned that thou shalt not do “over optimization” or “overly” do SEO.

Internet Marketing
When Google’s Panda update launched, people were upset, as it inflicted a lot of financial damage by wiping out rankings and traffic. But it seems some people still haven’t learned one of the biggest lessons that came from Panda: you can’t rely on Google as your sole source of traffic and income. There are plenty of other marketing tactics, including PPC, social media, email, and video.

Chasing an algorithm isn’t a winning marketing strategy. Stop chasing taillights. Drunks chase taillights.

Update: Google has named this update Penguin.

PageRank And The Web

WWW, as you may know, stands for World Wide Web. It is a web, because it is connected by the links. Sites link to each other, creating a path for users to click from page to the next. Often these pages on different sites. This is the way it works for years. Think what it would be if sites could not be free to connect. The web would be broken, and users would suffer.

When Google launched its PageRank algorithm, it was a revolution in the search. It seemed a better way of doing search. It gave a rhyme and reason for the ranking of search results. Today, Google uses over 200 signals to rank search results, which more and more personal than ever before. PageRank still counts, but it is far from the only thing that counts.

Yet it is that PageRank links on the web has given so much power to the visibility of web content to influence. Now almost everyone on the web, everyone is fighting for their content seen. Once upon a time, you would have thought, the more links the better. More links can only lead to more opportunities people see your content.
Now, somewhat ironically, find people that have left them there to make the content less visible. In some cases they are virtually non-existent in Google, or at least so buried, it might as well not exist

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