New Google Search Algorithm Update Targets Web Spam

Google’s long anticipated over-optimization penalty is now live. Except Google called it an algorithmic update that’s targeting web spam – a.k.a., keyword stuffing and link schemes, in the process causing some big search ranking upheavals.

Webspam Algorithm Update

Google’s Distinguished Engineer Matt Cutts, head of the web spam team, yesterday announced that Google had pushed out the new algorithm. Cutts said this “improvement” better identifies websites using “aggressive web spam tactics” (that have been against Google’s quality guidelines for years) for the purposes of gaming their way to top spots in Google’s rankings.

Cutts specifically noted that websites likely to lose rankings are those that practice keyword stuffing and sites that have “unusual linking patterns,” such as links from spun content with anchor text that is completely unrelated to the actual on-page content.

The web spam algorithm update will affect about 3.1 percent of English Google queries, but noted it would have a bigger impact in heavily-spammed languages, such as Polish.

Additionally, Cutts emphasized the importance of “white hat” SEO in his post, as well as the importance of creating great websites filled with high-quality, compelling content that provide a good user experience. Google’s guidance on high-quality content consists of these 23 questions you should ask yourself when evaluating website content.

A Lot of SEOs are Freaking Out Because of Over-Optimization

The “over-optimization penalty” became the equivalent of an SEO ghost story over the last several weeks since Cutts made his comment at SXSW and SEOs began echoing the Gospel of Matt, who warned that thou shalt not do “over optimization” or “overly” do SEO.

When Google’s Panda update launched, people were upset, as it inflicted a lot of financial damage by wiping out rankings and traffic. But it seems some people still haven’t learned one of the biggest lessons that came from Panda: you can’t rely on Google as your sole source of traffic and income. There are plenty of other marketing tactics, including PPC, social media, email, and video.

Chasing an algorithm isn’t a winning marketing strategy. Stop chasing taillights. Drunks chase taillights.

Update: Google has named this update Penguin.

PageRank And The Web

WWW, as you may know, stands for World Wide Web. It is a web, because it is connected by the links. Sites link to each other, creating a path for users to click from page to the next. Often these pages on different sites. This is the way it works for years. Think what it would be if sites could not be free to connect. The web would be broken, and users would suffer.

When Google launched its PageRank algorithm, it was a revolution in the search. It seemed a better way of doing search. It gave a rhyme and reason for the ranking of search results. Today, Google uses over 200 signals to rank search results, which more and more personal than ever before. PageRank still counts, but it is far from the only thing that counts.

Yet it is that PageRank links on the web has given so much power to the visibility of web content to influence. Now almost everyone on the web, everyone is fighting for their content seen. Once upon a time, you would have thought, the more links the better. More links can only lead to more opportunities people see your content.

Now, somewhat ironically, find people that have left them there to make the content less visible. In some cases they are virtually non-existent in Google, or at least so buried, it might as well not exist

Page Rank and Google Toolbar

Function in the page rank of Google toolbar lets you know how important Google sees on the page. When down, which is Google toolbar shows you the rank of every page you visit.Of many experts see that page's rank the most important factor in determining the relevance of your Web page for the expression of research specifically entered in the search box of Google.

How does Google Calculate the page rank ?

Google calculates the page rank your site by counting each t of inbound links to your page as a vote.For example, if a link WWW.site1.com has left WWW.site2.com, keeps Google the link as a vote for WWW. site2.com. it is, than if you hire a real company were, friend recommendation you reinforces your confidence in this company.

But Google is according to the number of links from pages to the page calculation is based rank. the search engine robots analyze the page, to link to your site. more at the page link keywords that you enter, the more importance Google gives your site a. So remember to, if it is a about always way links to your website or reciprocal links.

The analysis of the links page will account on the page make Google the following factors

* The page rank of the page link

* If the links page is at home or on the go. Focus, if you have a website, would be a link on a link from another page would link to a Web site focus on the flowers of Web.UN - viewed focus

* the number of outbound links on the page of connection with outgoing.Within a page 500 outbound links will be considered not as a page with only 20 outgoing links into account

* Quality of inbound links on the site made the outbound link

So, the quantity and quality of link pointing back to your website are the major part of the Google algorithm to calculate the Page Rank.

Inbound and Outbound Links

Inbound links is a link that points to the page from a different hosted on any other outgoing link website page.An outbound link is located on Your website and points to someone Else's page.

One Way and reciprocal links :


One way link is a link that points from one web page to a page on someone Else's website.On the picture below there is a one way link between page 1 and page 2

http://site1.com/Page1.html                ----------------------- >         http://site2.com/page2.html

Sometimes, webmasters can to agree to exchange links with each of the other links.Those are called reciprocal.the photo below shows the inter linkages between page 1 and page 2.

http://site1.com/Page1.html     --------------------------------------- >  http://site2.com/page2.html
                                                                 <--------------------------------------

One way link have become more valuable than reciprocal links, because the search engines "guess" about the secret agreement between the webmasters to exchange the add links often cannot be ruled out reciprocal links to some degree. However, the reciprocal links can still be useful if they are of the most important pages.

Link Popularity and Link Reputation :

When other websites to your website links, this will be used by search engines to vote for their website search engines.Since believing that some links are more important than others, you need to understand the concepts of the popularity of links and link reputation with the aim of looking for links to your web site to build a portfolio of professionalism.

Link Popularity of links is the number of links pointing to your website from other sites. You can also determine as PR (Page Rank) happens to your web page.

Some time ago, search engines ranked websites based on the number of links that point to them.It was thought that the good pages attracted more links.

Now days you change, search engines are not based on the sheer popularity of links anymore.They evaluate links based on their importance. To establish your important web page, you can :

1. Obtain a large number of links from other pages
2. To obtain the already important pages several links
3. Use the two methods 1 and 2.

However, some other important pages links is the most effective way to get a higher page rank because the pages linked from important pages are in themselves considered important (of cause, links to the most important pages you have, better). a few links of important representatives pages can be done rather than a bunch of links from sites of importance.

Links Reputation is connected with the type of keywords used in your anchor text. It is used to determine the relevance of certain search terms in search engines.

Therefore, you will have to carry out the tasks of a strategy of building links with success:

1) get pages of links to numerous and important as possible,
2) construction of relevance between the anchor text and the keywords phrases target used in search engines.

Link Building is the Key Element Towards Online Success

What is link building :
If you are in online business, you probably know that the success of your business in a great extent  depends on your websites position in search engines. The closer your link to the top of search results page is,the more visitors will click on it. thus, for webmaster,it is important to optimize their websites for search engine and get as higher rank for their pages as possible.Search engine optimization is the process of taking steps with your website to make it highly ranked by the search engines for your desired search terms.

The key element in getting a higher page rank is link building. Building high-quality links to your website that appear natural to search engines is one and most important step towards increasing your page rank.

Why Are Links Important For Your Online Success ?

Here are two main reasons :

1) Links make your websites get indexed by search engines so they begin ranking your pages for target keywords. The higher rank in search engines you have,the more visitors you'll get.
2) Links are used by search engines to determine how relevant your web page is to search terms. By building links from relevant websites, you ensure that your web-page gets indexed and ranked by search engine accordingly.

Link Basics :

Before we get down immediately into building strategies, let's look into link basics and define some  most important and define some most important linking concepts...

Link Designing :

Typically a link consists of two parts :

1)URL(Uniform Resource Locator). This is the web address of the site your link points to.
2)Anchor text. This is the visible text of the link.

For Example :

This is the link to our website at http://www.online-seo-info.blogspot.in/

The HTML code to generate a link is

<a href="http://www.online-seo-info.blogspot.in/"online seo info</a>

                 <---- URL --------->                              <---Anchor text--->

Having the Keywords related to your site as the anchor text is one of the elements of building and getting a high rank.

Search Engine Optimization

An embraced welcome to VijayS.E.OSolutions, where we are a leading SEO company, dedicated to bringing businesses of all genres and sizes the correct and most tailored search engine optimization solutions available on the web. Consistently achieving an exceptional level of success for clients of all descriptions, from almost any industry you can imagine, here at Ranking Solutions, we thrive on providing you with the rankings and search engine listings that will benefit you the most. Our aim is to continually provide a level of service that few other online seo, website development, web marketing and internet marketing companies can match, producing exceptional results time after time for those companies looking to strengthen their online presence and gain the attention of a greater target audience.

What does “organic search results” mean?

It is the same as “natural search results”. This is the opposite to paid listings.

What is the  main purpose of search engine spiders ? 

Index sites, because even though spiders visit sites, their main function is not only to visit them but to index their contents--- spiders do not monitor sites for unethical activities.

Which of the following techniques is unethical and can be a reason for banning?

Creating a doorway page instead a home page is considered as unethical because doorway pages are aimed at misleading search engines.

What is Keyword proximity?

It measures the distance between two keywords in the text. Keyword proximity is used by some search engines to measure relevancy of a given page to the search request. The idea is that the closer two keywords to each other are, the more relevant the page , keyword density measures how many times (not how far) a given keyword appears on a page.

If you were a SEO for a technology web site, what would you do to build back links for it? 

Four practices are a quite legal and recommendable way of building back links are.

a)  Post in technology blogs.
b)  Submit articles to technology engines.
c)  Exchange links with other reputable technology web sites.
d)  Provide free syndicated content to partner-websites.

What is Keyword Difficulty?

Keyword difficulty identifies how difficult it would be to rank well for a particular keyword. and the value is higher for more popular words because it will be more difficult to compete with 1,000s of other sites for a popular word than with 10s of others for the less popular ones

What is Page Rank?

This is the Google technology for measuring popularity among users. Yahoo has a similar technology, called Web Rank, and Alexa Rank is the Alexa technology. The way Google measures how popular a given page is based on the number and quality of sites that link to it.  

Why are metatags important?
Because search engines still use them for estimating search relevancy. although search engines might not rely on metatags to generate search results, metatags are used (to a differing extend) by most of the search engines Because it is a professional approach to Web design to have complete and accurate metatags,  since metatags are part of the html code of a page, they must also be done professionally, as the rest of the code.

Explain what is landing page?
Landing page is the web page where our website visitors arrive at after clicking on a link. It could be our home page, or any other web page in our Web Site. The best use of a landing page is not what it is, but what it can do. Our landing pages should provide a customized sales pitch for the visitor. The best way to do this is consider where the person has come from, and who is the visitor, by providing a good match, our chances of engaging the visitor goes up, as should be our conversion rate.

Well crafted landing web pages almost always sport better conversion rates than simply dumping people into the home page of our web site. When we drop people into the homepage of our website, it’s wrong to make visitors fend for information themselves. Visitors arrive and spend a couple of seconds before giving up and hitting their back button to move on to our competitor’s website.

We should be careful not to provide too many distractions in the form of links, or we are likely to lose them before they read our entire message.

Explain about Alexa Ranking?
Alexa's rankings depend on a user having their toolbar or their spyware installed in order to track their surfing habits.Alexa software is limited to the Windows operating system further limiting the reach of Alexa software and accuracy of Alexa results.

With the possible exceptions of selling or buying a website and applying to and ad service, Alexa serves as no useful purpose and important decisions should not be made based on Alexa results always.

If you want to improve ranking in Alexa just install the toolbar into your browser. Be sure to visit your site daily. This will cause your site to jump in the rankings after a few weeks. Get your friends to do it, too, and you can make a significant impact on Alexa rankings.

What do you mean by keyword stemming? 

Keyword stemming is a useful tool for web pages and search engine optimization. The process of keyword stemming involves taking a basic but popular keyword pertaining to a particular website and adding a prefix, suffix, or pluralization to make the keyword into a new word. This particular process allows a website to expand upon the number of variable options, which can help a website get more traffic. Words that are a product of keyword stemming can expand in either direction, or even add words to the phrase, making the possibilities limitless.
An example of keyword stemming would be if you took the word “search” and made additional keywords out of words such as “searcher,” “searches,” “searching,” “searched,” and “searchable.” Using keyword stemming on the word “search” would bring in hits for each of the stemmed keywords when they are searched for in an engine.

What is the difference between SEO and SEM? 

Seo is search engine optimization and is the process you use in getting your pages to place well on search results. SEM is search engine marketing and involves purchasing advertising space on search result pages. Sponsored listings are SEM. Both are related though! When using Google Adwords, the better you optimize your pages for search, the less you will be paying for your selected keywords in the PPC campaign and the better placment your ads will get.

 What SEO tools do you regularly use? 

 Primarily use Google Analytics. Apart from that some of the tools that use are;
·    Keyword Analysis Tools / Keyword Research Tools  (DP keyword suggestion tool & Google Keyword Suggestion Tool are popular)
·    Keyword Density Tools
·    Index Checking
·    Backlink Checking
·    HTML validation Tools    (W3C HTML Validation Service – validator.w3.org/ )
·    Google Pagerank CHecker    (Google Toolbar)
·    Google Webmasters Tool (along with Yahoo Webmasters Tool)
·    XML Sitemap Generator
·    Search Engine Submitters (IBP is good)

What do you think of using XML sitemaps? 

XML Sitemaps are important. It helps search engines crawling your site and articles. Google, Bing, Yahoo and Ask support the Sitemaps protocol that lets the four biggest search engines have the updated page information. Sitemaps do not guarantee all links will be crawled, and being crawled does not guarantee indexing.
Most importantly, when you have a site that is not crawlable for some reason. Using an XML sitemap will help the search engines know about and discover your URLs on your site that they could not find due to your site’s crawlablity issues.
Also, when you have a site with 1000′s of URLs, using an XML sitemap allows you to set priorities of your URLs so Google and other engines know which URLs you feel are most important and should be indexed first before indexing other URLs on your site.

Why we use Robots.txt File ? 

Robots file is used when you have duplicate content that you don’t want to be indexed, or you want to create a no follow rule for specific areas of your Websites, you need one of these files.

What is Black Hat SEO ? 

Race Among websites to attain High Ranking has brought about a Number of methods and technique used to achieve this goals. These Methods can be characterized into two Groups depend on there acceptability to search engines.
White Hat SEO – SEO Methods that conform to search engine Guidelines are White Hat
Black Hat SEO – SEO Methods those are viewed as less acceptable are called Black Hat

What is Cloaking ? 

Cloaking involves having two separated pages one to show to google bot and other to show to your sites visitors